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Gucci Holiday Card 2014

Photorealistic 3D model and render.

Software used

Modo, Photoshop, InDesign

Year

2014

EMPLOYER

Gucci

DESCRIPTION

I designed and rendered the 3D Christmas tree with Modo. This design was used as background image for the holiday card that every Gucci shop distributed to clients in-store.

The tree of floating boxes concept was also used as a real, in-store decoration in specific locations (the Gucci Museum in Florence and the main Hong Kong Gucci store) in tandem with a charity event called #GucciGive.

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